Many offices over the past year have moved to work from home models or hybrid models, meaning there are less people on the premises using the office equipment. Plus, digital communication is becoming more and more popular each year which means less printing for communications. With reduced demand on printers, does the standard office printer still have a place in a modern business? Or, should businesses move on from office printers as we know them?
2020 was a challenging year for businesses and individuals alike. However, as the economy begins to open up completely across the nation in 2021, things are looking up. In fact, the global growth for 2021 is projected to be 5.6% which is a massive rebound from a difficult year. This presents a number of opportunities for businesses across all industries and there will be unprecedented need for printed materials.
Known as the Razor Blade Strategy, you sell a low priced product tied to a higher priced consumable item that is needed on an ongoing basis. This was HP's (Hewlett-Packard) Printer Business Model for many years and many desktop printer manufacturers followed right along. For the Managed Print Services (MPS) Providers, these were easy targets to be able to save customers thousands of dollars.
The entry cost and operating cost of wide format printing has never been lower. Organizations can take control of their own marketing, both external and internal, for as little as $100 per month. Because of this, large format printing is an advertising medium that has been growing in popularity.
As the name implies, inkjet copiers/printers use a liquid ink to produce an image. A laser copier uses a dry powder called toner to produce an image. These two materials are also applied to the media via different processes. The inkjet uses an array of micro nozzles to spray the ink onto the media where it dries. The laser process uses a series of static charges to transfer toner to the media and then applies heat to melt or fuse the toner to the surface of the media.
COVID-19 (Coronavirus) is changing all aspects of our lives. With so many people touching the control panel, document feeder, output trays, and drawer handles every day, your office copiers and printers can be a hotspot for germs. Disinfecting surfaces during the coronavirus (COVID-19) outbreak is a best practice to limit the survival of the virus and prevent transmission. Download any or all of these cleaning guides to stay safe.
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