The global COVID-19 pandemic drove many employees to work from home and customers to seek online services. Once busy offices and retail stores saw much less traffic than before the pandemic. Even as the world has opened up, some businesses are finding that physical traffic into their locations is still lagging.

2020 was a challenging year for businesses and individuals alike. However, as the economy begins to open up completely across the nation in 2021, things are looking up. In fact, the global growth for 2021 is projected to be 5.6% which is a massive rebound from a difficult year. This presents a number of opportunities for businesses across all industries and there will be unprecedented need for printed materials.

Deciding to capitalize on the popularity of video, our talented First Touch Team is producing a video series called First Touch Answers as just another tool in our arsenal to help our customers do better business.

Keeping up with customer expectations in today’s saturated digital world requires innovation and creativity. With so many services and products only a mobile screen away, engaging with customers across all channels and platforms is vital for running a successful business. The importance of Customer Experience (CX) throughout every touchpoint a company has with its customers cannot be overstated.