Whether your company is marketing direct to consumers or to other businesses, creativity is the name of the game when it comes to marketing. And, with businesses still struggling to bounce back from the pandemic and adjust to the disruption brought with it, smart marketing is more important than ever. Many markets are saturated and businesses are continuing to pivot to new strategies to boost sales and revenue.
Laser printers are undoubtedly the workhorses of the business world. With their long life spans, higher speed outputs, and less need for refilling, they have outpaced inkjet printers. However, LED printers are a category of printer also differentiated from the ubiquitous inkjet, but less widely known. Both laser printers and LED printers can print documents in both black and white and in color and can handle crisp text and color graphics. So what is the defining difference between the two and which is best for your business application?
The need to be visible to consumers and to provide visible signage regarding health and safety is even more critical in 2022 as the pandemic continues to disrupt business. Companies must differentiate and stand out from the competition, and signage is still the premier way to accomplish this. In fact, the market for wide format printing is predicted to grow to $8.42 billion by 2022, with advertising being the major driver for this expansive growth.
Measuring quality may be subjective, however, there are several ways you can assure the highest quality when it comes to your printing.
If you run a business that prints oversized or odd-sized materials such as construction plans, engineering blueprints, graphic-heavy marketing materials and signage, and more it might be a smart idea to invest in an in-house wide format printer or a technical plotter. Creating outsized prints in-house can be significantly less expensive than outsourcing, plus you have more control over color, branding, and changes with in-house printers.
2020 was a challenging year for businesses and individuals alike. However, as the economy begins to open up completely across the nation in 2021, things are looking up. In fact, the global growth for 2021 is projected to be 5.6% which is a massive rebound from a difficult year. This presents a number of opportunities for businesses across all industries and there will be unprecedented need for printed materials.
Just as the manufacturing industry was getting back on its feet from the recession in 2008, the coronavirus pandemic hit, throwing a proverbial wrench in the works. Supply chains were disrupted, businesses and warehouses were shut down, and employees were unable to work due to illness. These factors led to a steep decline in industrial production in the United States, a trend precipitated by a dip in orders and also manufacturing employment levels.
Many factors are converging to redefine how engineering firms operate in the new millennium. Recently, the engineering industry has taken a turn toward a more digital environment, with many companies using virtual platforms and new technology to connect teams, touch base with clients, and keep projects more cost-effective.
As the global large format printer market is poised to expand by 3.2% CAGR from 2021-2026, more companies are taking advantage of the huge range of options this printer can bring to enterprises, both large and small.
The entry cost and operating cost of wide format printing has never been lower. Organizations can take control of their own marketing, both external and internal, for as little as $100 per month. Because of this, large format printing is an advertising medium that has been growing in popularity.