Data is an indispensable resource for retailers. Today, most retail businesses understand that they must capitalize on digital data, but fewer know how to make the most of it. If your retail company hopes to reach its full potential, you must improve your data management.

As more businesses transition to a more digital operational environment, the need to protect data is escalating. And, while over half of small businesses claim it would take them three months to recover from a disaster, over 75% of them don’t have a disaster plan in place. And that’s unfortunate since downtime can cost companies up to $300,000 per hour.