Known as the Razor Blade Strategy, you sell a low priced product tied to a higher priced consumable item that is needed on an ongoing basis. This was HP's (Hewlett-Packard) Printer Business Model for many years and many desktop printer manufacturers followed right along. For the Managed Print Services (MPS) Providers, these were easy targets to be able to save customers thousands of dollars.
No one gets more frustrated than when someone responds to this question with "It depends." Copier and printer pricing varies much like automobiles, because there are lots of options. We will try to make this answer as simple as possible.
Topics: Copier Pricing, Copier Issues, Copier Service, Net Promoter Score, Customer Satisfaction, Response Time, Customer Service Excellence, Good Service, Office Equipment Buying Guide, Office Equipment Purchase, Printer Pricing, Copier RFP, Office Equipment Criteria, Ricoh, Sharp, Xerox, Toshiba
As the name implies, inkjet copiers/printers use a liquid ink to produce an image. A laser copier uses a dry powder called toner to produce an image. These two materials are also applied to the media via different processes. The inkjet uses an array of micro nozzles to spray the ink onto the media where it dries. The laser process uses a series of static charges to transfer toner to the media and then applies heat to melt or fuse the toner to the surface of the media.