The need to be visible to consumers and to provide visible signage regarding health and safety is even more critical in 2022 as the pandemic continues to disrupt business. Companies must differentiate and stand out from the competition, and signage is still the premier way to accomplish this. In fact, the market for wide format printing is predicted to grow to $8.42 billion by 2022, with advertising being the major driver for this expansive growth.
Industry analysts are constantly writing blogs and articles declaring Print is Dead. However, for Marketing Agencies and In-Plant Print/ Mail Rooms, growth of printing is projected at 12.6% over the next five years.
The entry cost and operating cost of wide format printing has never been lower. Organizations can take control of their own marketing, both external and internal, for as little as $100 per month. Because of this, large format printing is an advertising medium that has been growing in popularity.