Whether your company is marketing direct to consumers or to other businesses, creativity is the name of the game when it comes to marketing. And, with businesses still struggling to bounce back from the pandemic and adjust to the disruption brought with it, smart marketing is more important than ever. Many markets are saturated and businesses are continuing to pivot to new strategies to boost sales and revenue.
That means that now is the perfect time to invest in an in-house wide format printer. Using expanded print capabilities, wide format printers greatly increase your business’s ability to break through the noise and clutter of other advertisers to reach your target audience. To help you discover the many creative opportunities afforded by today’s advanced machines, we’ve curated some of our favorite ways to leverage the power of wide format print.
Wide Format Printers: Your Tool for Amplified Marketing
Media and signage are everywhere you look these days. Signage clutter, or the clustering of signs in a small area, can detract from your message and reduce the impact of advertising. When you have access to a wide format printer, however, you open up a whole new way to communicate through print — and separate your message — and brand — from the clutter. Here are three great ways to get started using wide format print creatively in your marketing strategies:
Grab Attention with White Ink
Look at the signs around you and you may notice a glaring absence of white ink. That is because few printers have the ability to work with this ink color effectively. Because wide format printers can print on a variety of substrates — from wood and metal to vinyl, acrylic, and even glass — they can create print products that provide substantial impact.
Speaking of Substrates . . .
The kind of substrate, or medium, you use for your print output can mean the difference between ho-hum marketing efforts and signage that really packs a punch. Because wide format printers can handle many media types, they allow you to place messages in unconventional places. For example, you can use vinyl to create vehicle wraps that take your messages on the road. Magnetic media can be used for signage and messaging that is easily movable — and removable — for portability and visibility. And aluminum or metal media allow you to create impact that is weather-resistant and durable.
Size really does matter — especially when it comes to getting consumer attention. Your potential clients are bombarded by signs and messaging everywhere they look, but wide format printers allow you to take your messaging to new heights — and places — with oversized and specialized media. Imagine being able to place your brand front and center through a vinyl window sticker that fills your store window? Or floor decals that clearly direct customers through your store?
Besides the typical large-scale banners and posters, wide format printing gives you the capability to go big in increasingly creative ways. Now you can even create entire panels for trade show events, or design branded wallpaper for installation in your brick-and-mortar locations. You can even cover the entirety of your building with full color imaging, branding, or messaging to help you draw attention to your location and maximize your marketing or use the sidewalk or parking lot as a canvas for your marketing palette.
Need a Wide Format Printer? Doing Better Business Has You Covered
Wide format printers used to be available only to print shops. But new, intuitive technology has made these incredible devices useful — and available — to businesses of all sizes. In fact, more businesses are bringing production print services in-house to increase control over marketing, reduce budget spend, and provide greater flexibility.
At Doing Better Business, we offer our clients the widest range of state-of-the-art wide format printers from leaders in the print and imaging industry. What’s more, we have assembled a team of experts in wide format printing to help you source the right printer for your business’s needs, challenges, and goals.
Get access to the expanded creativity and impact that comes with owning a wide format printer. Contact a representative from Doing Better Business and discover how large format printing can amplify your marketing results today.